From Zero Outbound to Live Pipeline in 30 Days
Poroflo's Go-to-Market Launchpad service takes you from "we should do outbound" to a fully operational prospecting system, ICP defined, tools configured, data enriched, and campaigns running.
Your best deals are going to competitors
Great products don't sell themselves. Without a proper go-to-market system, your team is flying blind while opportunities slip away.
Referrals aren't a strategy
Word-of-mouth is great until it dries up. Most teams have no repeatable way to generate new conversations.
Your contact data is a mess
Missing job titles, bounced emails, outdated company info, you can't personalise outreach when the data isn't there.
Hot leads go cold
When inbound enquiries sit in someone's inbox for hours, the window closes. Response time is the difference between a deal and a ghost.
Tools that don't talk to each other
Your prospecting tool says one thing, your CRM says another. No single view, no automation, no way to track what's working.
You've tried this internally. It didn't work.
Outbound needs a defined ICP, configured tools, clean data, and copy that gets replies. Teams that try this in-house stall in setup for months and never launch a campaign.
We skip the trial-and-error and get you live in 30 days.We use Apollo.io to power your entire outbound system
Apollo is the prospecting and engagement platform at the core of this service. We set it up, connect it to your CRM, and make it work for your specific market.
Personalised outbound sequences
We design multi-touch email campaigns tailored to each buyer persona, so your team has a structured way to start conversations from day one.
Verified contacts at scale
Apollo gives us access to over 275M contacts. We pull verified emails, direct dials, job titles, and company intel for every account on your target list.
Precision buyer targeting
We use Apollo's filtering, industry, company size, tech stack, hiring signals, funding data, to zero in on the accounts most likely to buy.
Seamless CRM sync
Every contact, email, reply, and status update flows automatically between Apollo and your CRM, HubSpot, Salesforce, Pipedrive, or others.
Our 5-step playbook to get you live
A repeatable framework that takes you from a blank slate to qualified meetings on the calendar.
Your 4-week sprint to go-live
We work in a tight, structured sprint so nothing drags on. Here's exactly what happens each week.
Align & define
- Kick-off with your team
- Nail down your ideal buyer profiles
- Review existing CRM state
- Provision Apollo workspace
Configure & connect
- Set up Apollo filters & views
- Build custom fields & tags
- Map data flow to your CRM
- Draft outreach messaging
Enrich & load
- Pull 100+ target accounts
- Run Apollo enrichment
- Scrub and normalise data
- Push contacts into CRM
Test & go live
- QA sequences end-to-end
- Send first pilot batch
- Walk your team through the system
- Campaign goes live
What we hand you at the end
ICP & Messaging Workshop
A hands-on session where we pin down exactly who you're selling to, what problems they care about, and how your outreach should sound.
Configured Apollo Workspace
Your Apollo account set up from scratch, saved searches, custom filters, sequence templates, and all CRM connectors wired up and tested.
500+ ready-to-contact accounts
A curated target list with verified decision-maker emails, direct dials, LinkedIn URLs, company details, and technology signals pulled from Apollo.
CRM wired & loaded
Apollo synced to your CRM (HubSpot, Salesforce, or equivalent). All contacts imported, matched to companies, and sorted into actionable segments.
Running outbound campaign
Multi-step email sequences designed per persona, A/B tested, and actively sending, with reply detection and automatic routing to your sales team.
Training & Support
We train your team on the full system, hand over documentation, and stay available for 30 days post-launch to troubleshoot and optimise.
The full picture, launch + ongoing
This isn't a strategy deck. It's done-for-you execution.
We work inside your team
No disappearing into a black box. We run workshops with your people, build in your tools, and make sure everyone knows how the system works before we step back.
Built for B2B sales cycles
We've done this across SaaS, professional services, and tech companies. We know which outreach patterns get responses and which get ignored.
One team, end to end
ICP research, Apollo setup, data ops, CRM integration, campaign copywriting, and ongoing management, no subcontractors, no handoffs between agencies.
B2B FinTech Company
From zero outbound to a live, stable pipeline engine in a notoriously hard industry.
The situation
A fintech operating in cross-border payments infrastructure with no outbound motion in place. The category is notoriously difficult to prospect into: regulated buyers, narrow ICPs across six segments, and a complex value proposition that doesn't translate to generic messaging. No defined target lists, no tooling configured, no sequences live.
What we did
Built the full outbound stack in Apollo for prospecting & enrichment, HubSpot for CRM and sequencing. Defined six ICP segments across APAC and Africa, built custom fields and filters, vetted target accounts one by one, and launched a beta cadence into Web3 exchanges as the lead segment. Campaigns and operations are now running stably, with continued segment expansion underway.
See our CRM solutions
From Salesforce implementation to custom CRM builds, Poroflo helps businesses streamline sales, automate marketing, and strengthen customer relationships.
Testimonials
Frequently asked questions
What exactly is Apollo.io?
It's a prospecting and sales engagement platform with a massive database of business contacts, built-in email sequencing, buyer intent signals, and direct CRM integrations. Think of it as the operating system for your outbound motion, we handle all the setup and configuration.
Does the Apollo subscription come included?
No, Apollo has its own plans ranging from free to enterprise tiers. We'll recommend the right one based on your team size and outreach volume, and take care of the entire configuration so you don't waste time figuring it out.
Which CRMs can you connect this to?
HubSpot, Salesforce, Pipedrive, Monday.com, and most other popular platforms. The integration is two-way, so contacts, activities, deal stages, and notes stay in sync automatically across both systems.
When should we expect to see meetings booked?
Your campaign goes live by the end of week 4. Based on what we've seen, the first positive replies typically come within a couple of days, and qualified meetings start landing within the first two weeks of the campaign being active.
Can Poroflo keep running campaigns after the initial sprint?
Yes. We offer a monthly retainer where we manage new campaigns, refresh your target lists, run A/B tests on messaging, and report on pipeline performance, so your sales team can stay focused on closing.
We don't have a CRM yet, is that a problem?
Not at all. We can stand one up as part of this engagement, or through our separate CRM implementation service. Initially, we can also use Apollo's Sequence and Deal Management features. Either way, you'll have a connected system by the time campaigns go live.
Is it easy to get 1,000+ contacts?
It depends on the filters used. ICPs can be niche, so it's normal to land on fewer than 1,000 contacts when the segment is tightly defined.
Get your outbound system live in 30 days.
Book a free call. We'll review your setup and show how a Go-to-Market Launchpad sprint fits your business.
Akshay Sharma Head of CRM & Marketing Automation Akshay heads CRM and marketing automation at Poroflo. He brings extensive enterprise experience across APAC, having led Salesforce, HubSpot, and custom CRM implementations for brands including BMW, Panasonic, and Delamibrands. A Salesforce expert by trade, he's known for cleaning up messy pipelines and enriching lead data so sales teams stop chasing dead contacts and start closing real ones.